Benefits
"Spectacular to behold... This creative interplay
of sight and sound was instrumental in drawing
an entirely new audience to the hall." –Gideon Toeplitz, former V. P. & Mn.
Dir., Pittsburgh Symphony
Photochoreography is:
• Highly acclaimed
• Time-tested
• Ideal for community
involvement and partnering
• Multi-sensory
• Orchestra-friendly
• Unique
• Audience building, accessible
and present-day relevant
• Versatile
• Self-contained and easy
to produce
• An excellent value
1) Highly acclaimed.
Click reviews to read what many music
critics, conductors, orchestra managers and fellow concert artists
say about Westwater photochoreography.
2) Time-tested. During his 30 year career, James Westwater has performed with over 150 orchestras in North America and abroad. As someone who is highly attune to the needs of symphonies, Westwater is frequently updating his repertoire to add present-day relevance, artistic dimensions and respond to the changing cultural and entertainment landscape.
3) Ideal for community involvement and partnering (see info at right).
We offer two programs, Kids, Cameras and Classics™ and Community, Cameras and Classics™, that encourage creative, hands-on community involvement and new partnering opportunities with other community organizations and sponsors.
4) Multi-sensory art form. During a performance, James Westwater cues the projection of hundreds of photographs onto an immense panoramic screen suspended above the orchestra. While the musicians perform, images emerge, blend, dissolve, sweep, cut and fade in meaningful ways... conveying the artist's vision, inspired by great music.
5) Orchestra-friendly. Photochoreography is performed to a classical repertoire. Unlike many programs designed to reach today's audiences, where orchestras play non-classical music in order to attract a broader audience, Westwater sets his photochoreography to great works of classical music.
6) Unique. James Westwater was the first, and remains the world's
only professional, full-time symphonic photochoreographer. His
photochoreography can only be experienced in live performance.
7) Audience-building, accessible and present-day relevant. Both the themes and multi-sensory format of Westwater's work have wide audience appeal. His many pieces are about people, beauty, nature, regions, special places, heritage, cultures, significant approaches to life and more. Present-day subjects add contemporary relevance and speak to the interests of all types of today's audiences; young and old, first-time and longstanding concertgoers alike.
8) Versatile. James Westwater offers a growing assortment of photochoreography pieces which have been programmed for a wide variety of concerts. Orchestras integrate photochoreography into traditional concerts (classics, light classics, pops, family, educational, outdoor and chamber music) as well as innovative musical events designed to attract new audiences. For example, one orchestra engaged Westwater for 2 subscription, 3 pops, 1 family and 6 educational concerts, all within a single period of time.
9) Self-contained and easy to produce. We provide virtually all performance equipment. The artist oversees its setup and personally directs the performance of his photographic essays. The orchestra provides the music and the conductor. In booking and producing engagements, you work directly with James Westwater.
10) Excellent value. Westwater's fees, which include projection equipment, are at times less than the cost of renting the equipment alone, and are significantly less than most alternatives utilizing contemporary media. Westwater photochoreography is an excellent way to add new dimensions and new audiences to your concert seasons, year after year.
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Two Community-Involving Programs for Today's Orchestras
1. Kids, Cameras & Classics
"This
was the best educational concert we've ever done." –Chair, Baltimore Symphony Education Committee
Baltimore Symphony Orchestra performs a Westwater "Kids, Cameras & Classics" piece.
What do young people, cameras and the live performance of classical music have in common? They comprise the innovative Kids, Cameras & Classics program offered by James Westwater. KC&C puts cameras in the hands of both children and adolescents and helps them make photographs—most often of family, friends and neighbors; neighborhoods, heritage and culture; interests and values, beauty, and themselves. Kids can also make photographs reflecting an understanding of musical ideas, concepts and principles.
It's a great way to engage young people with classical music and your orchestra. KC&C is interactive, hands-on, innovative, educational, empowering, skill-developing, collaborative, spirit-lifting, kid-friendly and readily fundable.
Click here to see samples of neat images made by kids for
several KC&C pieces, or download
a PDF describing the
program in more detail.
2. Community, Cameras &
Classics
We
offer another dynamic community engagement program that is
similar to Kids, Cameras & Classics, only
the photographers can be any and all members of your community,
from the young to the elderly, amateurs and professionals
alike... anyone and everyone is invited to make and/or submit
their photographs.
The subject matter of the photography (both
newly created and existing) can be of whatever we decide is
desired and appropriate. Community, Cameras & Classics
is a great way to engage your community with your orchestra
and live classical music. See the article below for
a good example of CC&C community engagement and partnering.

CC&C Example: Extraordinary
Community Involvement & Partnering in an Urban/Rural Setting
A
classical concert focused on Agriculture? Farmers, musicians,
local photographers and the country's preeminent photochoreographer
joining together in an artistic/educational collaboration?
It sounds rather unusual--and indeed it was. To our knowledge
this was the first time a classical concert was devoted exclusively
to celebrating agriculture and rural America.
In Springfield, Ohio, the Ohio State University Extension,
along with the Clark County Farm Bureau, joined the Springfield
Symphony Orchestra and James Westwater to present an extraordinary
series of classical and educational concerts.
Continued
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Westwater has
performed with the
principal orchestras of Cleveland, Pittsburgh,
Seattle, Washington DC, Minneapolis, Dallas, Saint Louis, Baltimore, Milwaukee,
Detroit, Cincinnati, Saint Paul, Indianapolis, Houston, Portland,
Denver, Columbus, Rochester, Buffalo, Salt Lake City, Vancouver
BC and over 150 more >

For repertoire, booking and
more information:
Westwater Arts
877-ARTS-WEST (278-7937)
WestwaterArts.com
info@WestwaterArts.com
©1997-2010 WestwaterArts.com
All Rights Reserved

Enthusiasm
for this innovative partnership spread to numerous other organizations
both in the greater Springfield area and beyond. The concert program
included Thomson's The Plow that Broke the Plains, Heitzeg's Symphony to the Prairie Farm, music from Cowell's Old
American Country Set and four pieces of Westwater photochoreography.
Westwater and
the Orchestra performed Westwater's A Love for the Land,
set to Copland's Appalachian Spring, and three newly created
pieces of photochoreography which utilized photography made by
local farm family members, 4-H kids and FFA students, and photographers
from the area. Click here or on the photo below to see samples of images made for the project.
The
reviewing music critic offered perceptive insight: "Orchestras
across the country are working hard to reach all segments of their
constituencies, but few seem as successful as the Springfield
Symphony Orchestra, at least last weekend. When maestro Peter
Stafford Wilson asked all past and present members of 4-H and
FFA to stand, more than half the capacity audience in [the] Auditorium
rose to its feet. ...
The community's response was strongly positive.
Listeners flocked to the Clark State Community College Performing
Arts Center, home of the orchestra, necessitating an added performance
yesterday afternoon. ... Westwater, the orchestra and its music
director brought off the premiere without a hitch to the full
enjoyment of an enthralled audience."
The
orchestra was enthusiastic about this project because it directly
involved the community in a creative hands-on way, it added community
relevance to the concert experience, it enabled the orchestra
to reach audiences they had not successfully reached before, it
strengthened the perception of the orchestra as a valued and vital
member of the community, and it opened doors to further innovative
community partnerships.
The concerts, titled "Growing Together,"
were an outgrowth, in part, of Westwater's innovative Community,
Cameras & Classics
and Kids,
Cameras & Classics
programs. Ohio
State University Extension spearheaded the project which was
made possible with a grant from the U.S. Department of Agriculture.
Click here to see the concert's special
poster.
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